Redefining Sustainability


A New Direction for the Built Environment

The most frequently quoted definition of sustainability comes from Our Common Future, also known as the Brundtland Report, written in 1987. It reads as follows:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

We must build upon this definition and create a new business case for sustainability in order to reflect the complexities and shifting priorities of today.

At WSP Canada, we recognize that sustainability, as a practice, must expand from conservation and resource management to include the role of guardian, providing oversight to the market as the Fourth Industrial Revolution (a technological revolution that is blending biological, digital, and physical systems) rapidly develops, disrupts and reshapes our world. We also recognize that investment in sustainability is an investment for economic vitality and future, long-term success.

Our way forward is through innovation. It takes innovation to create something holistic, effective, enduring, and therefore, sustainable.

In response to our changing climate, evolving societal demands, and emerging market trends, we intend to leverage our global leadership and influence to play a key role in delivering a sustainable and resilient world. Through the lens of life-cycle principles, social equity, and low carbon economics, we provide forward-thinking advice and unparalleled expertise, locally, to help our clients thrive in a changing world. We are actively seeking out the most transformative, innovative solutions to pioneer a more sustainable future and prepare our clients for success.

WSP is one of the largest professional services firms in the world. Canada is one of the largest nations in the world. As a country and as a company, we have the resources, the ability, and the influence to effect change. However, change requires collaborative action. We can only design the best if we are being asked for the best. Let us strive for better, together, by delivering innovative solutions and fighting for a sustainable future. This is the essence of Sustainability at WSP Canada.

Andrew Bowerbank

To learn more about our strategic direction, please contact Andrew Bowerbank, National Vice President of Sustainability & Energy for WSP Canada.